Mobile advertising for H&M’s Versace range

October 29 2011 Mobile Web -

High-street fashion giant H&M have become the latest big business to use mobile ads within an app to increase their traffic. In this case, the store wants to raise awareness of their upcoming Versace range and are using Pandora to promote it.

The mobile ads for the designer range are intended to tempt as many customers as possible to visit H&M stores to view and purchase the exclusive Versace items. To achieve this, the choice of app is very important; it must be one which is likely to have existing users who are interested in fashion. A radio app such as Pandora is a strong choice as it has a large fan base and is used by a variety of people.

As part of this mobile campaign, H&M are offering tickets to an exclusive event where the collection can be viewed. The competition will catch app users’ eye and entice them to click on it and access more information. Of course, for the campaign to be a success, H&M also need their mobile landing page to be well-designed and easy for users to browse. When someone clicks on the ad in Pandora, they want to instantly access competition details.

Mobile websites are becoming increasingly popular in the world of commerce. Did you know that there are currently more mobile devices than people in the US? Or that Google figures show that around 78% of mobile users prefer to use a mobile website over an app which must be downloaded? The retail industry and mobile internet are becoming entwined as the number of smartphone users and quality of mobile internet connection grows. Mobile compatible websites are perfect for business as they do not limit content to one platform as an app would do.

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