Even the lottery benefits from mobile web

Mobile Web - November 7 2011

When you think of businesses which can benefit from the growing use of mobile web, the lottery probably isn’t one of the first to come to  mind. However, Virginia Lottery have shown just how much they can use the medium by making mobile a priority of their new advertising campaign.

Virginia Lottery have implemented a new strategy, which makes use of a mobile compatible website, QR codes, text messages and alerts to raise as much awareness of their products as possible. Making the lottery as accessible and paperless as possible will appeal to both tech-fans and the environmentally conscious. As we’ve mentioned in previous articles, appealing to as large an audience as possible is key.

The companies new mobile website is at the centre of the campaign, with a range of other products supporting it. QR codes on vending machines which let customers access information on all of the different games and how to play them, SMS alerts for high jackpots and a strong presence on Facebook, YouTube and Twitter are ensuring that as many people as possible can easily access and play the different games offered by Virginia Lottery. Removing the need to visit a shop to enter and sending alerts directly to players could greatly increase the number of people actively playing.

If you want to expand your business into the world of the mobile web and more, all you need to do is visit our homepage. Our converter will show in seconds how great your mobile website will look and we’ll even give you a 7-day free trial to get you started. At just $4.99 per month, what are you waiting for?

Comments & Reactions

Didn't quite find an answer to your question?

Create your Mobile Site for Free today!

Don't postpone it another day! Make your Blog and Website Mobile-Compatible Today! Our engine makes it so easy for you! Why wait?

Gain Competitive Advantage!

Most of your competitors still don't have an elaborated Mobile Website, thus fail to capture potential Mobile Web leads. Go Mobile and gain a great competitive advantage!

Better Search Engine Optimization for Mobile

Google and other Search Engines have separate indexes for Mobile. Google for example use GoogleBot-Mobile to crawl your Mobile Website. If you website is mobile compatible, your chance to rank higher increases.

How does it work?

Get your Mobile Website today! No Programming Skills required. Enter your website or blog address in the preview section above, sign up and let our powerful patent-pending engine take care of the rest for you!

© 2008-2015 Mobile Web America, Inc v.4.3.1. Patent Pending. All right reserved.
By using this website you agree to our Terms of Use and Privacy Policy.