Ace Hardware to use the weather as a marketing tool

December 20 2011 Mobile Web -

It’s a clever move and it makes a lot of sense, but fair play to Ace Hardware‘s marketing department. The hardware store’s first adventure into the world of mobile advertising is to be released solely for iPad and uses The Weather Channel‘s forecasting software to help boost sales of winter tools.

The campaign, called “Get Your Weekend Back” uses the Weather Channel’s forecast for the user’s region to let them know when there is likely to be snow. The user can then choose from relevant tools to remove the snow (shovel, salt or snow blower) and be presented with pricing information and details on which of the 4,600 Ace Hardware stores is nearest to them. We’ll be hugely surprised if this kind of in-app game marketing doesn’t spread!

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