Ace Hardware to use the weather as a marketing tool

Mobile Web - December 20 2011

It’s a clever move and it makes a lot of sense, but fair play to Ace Hardware‘s marketing department. The hardware store’s first adventure into the world of mobile advertising is to be released solely for iPad and uses The Weather Channel‘s forecasting software to help boost sales of winter tools.

The campaign, called “Get Your Weekend Back” uses the Weather Channel’s forecast for the user’s region to let them know when there is likely to be snow. The user can then choose from relevant tools to remove the snow (shovel, salt or snow blower) and be presented with pricing information and details on which of the 4,600 Ace Hardware stores is nearest to them. We’ll be hugely surprised if this kind of in-app game marketing doesn’t spread!

Of course, in order for any type of mobile advertising to work, you first need to have a strong mobile website for interested people to land on. An incompatible site which does not display properly will turn potential customers away in seconds, so visit our homepage and create a mobile-friendly version of your site now. All you need to do is type your website address into the converter and our patent pending technology will do the rest. We’ll even give you a 7-day free trial!

Comments & Reactions

Didn't quite find an answer to your question?

Create your Mobile Site for Free today!

Don't postpone it another day! Make your Blog and Website Mobile-Compatible Today! Our engine makes it so easy for you! Why wait?

Gain Competitive Advantage!

Most of your competitors still don't have an elaborated Mobile Website, thus fail to capture potential Mobile Web leads. Go Mobile and gain a great competitive advantage!

Better Search Engine Optimization for Mobile

Google and other Search Engines have separate indexes for Mobile. Google for example use GoogleBot-Mobile to crawl your Mobile Website. If you website is mobile compatible, your chance to rank higher increases.

How does it work?

Get your Mobile Website today! No Programming Skills required. Enter your website or blog address in the preview section above, sign up and let our powerful patent-pending engine take care of the rest for you!

© 2008-2015 Mobile Web America, Inc v.4.3.1. Patent Pending. All right reserved.
By using this website you agree to our Terms of Use and Privacy Policy.