We get this question a lot. It's definitely a hot topic. Having been in the mobile/responsive field for many years, we recommend you the following options:
- If you are limited on time and funds, go mobile now. Use our powerful Kishkee product. You'll have a mobile presence up and running in less than 30min to 1hr and is really inexpensive. And the "fire" and urgency of matching Google's new requirements will be resolved.
- If you are not stressed on time, and have a more important budget available, we recommend you to go responsive. This is the long term solution we recommend you to go with. Meaning you build your site once, and customize the experience for each device, as you please. The end user is not redirected to a separate site. It all happens in one place. Search engines love this. The best part is that's it's free to start! Check out our powerful Responsive Website Builder (RWB) product
As you probably know, Google started rolling out a new mobile-friendly update
on April 21, 2015
. This change can negatively impact all sites that do not have a mobile or responsive website in mobile SERP.
This is a short term measure to encourage business owners to serve mobile-friendly content to users. But on the long run, we expect Google to move on to benefits further responsive website only. Which is why we offer our powerful RWB product